Wendys & Nintendo… May 21st, 2007 Harry Chang

Just when you think the Frosty can’t get any better, Wendy’s introduces the Vanilla Frosty Float. This new twist on a dessert favorite combines the rich and creamy Frosty with each customer’s choice of soft drink. As part of the launch, consumers will have a chance to win one of 800 hot Wii video game systems from Nintendo. “Wendy’s and Nintendo are dedicated to creating fun, shared experiences for families,” said Wendy’s Chief Marketing Officer Ian Rowden. “We’re thrilled that in connection with our newest menu innovation — the Vanilla Frosty Float — we’re giving consumers an opportunity to win one of the most coveted game systems in the marketplace today.”

SCOTT HAMBY

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